6 Simple Steps On How To Start A Online Cake Delivery Business From Home
Are you thinking of starting your home bakery to earn extra cash? Or maybe you’re looking to pursue this as your full-time career? Before you take the plunge into the land of milk, honey, and oven-baked goods, make sure you’re well prepared for the journey that lies ahead. We’ve written this comprehensive guide to walking you through the process of starting your very own online cake delivery from home in Singapore.
#1. Perfect your product
When you’re running a home-based bakery, the proof is, quite literally, in the pudding. Everything starts from the quality of the product that your customers are going to be eating. If your baked goods don’t taste delicious, you’re going to have a tough time growing your business. This seems like one of those “duh” facts, yet many home bakers start their businesses without first perfecting their product. Without exceptional products to market to their customers, it’s no surprise then that home bakers producing average quality products start struggling very quickly, with many eventually going out of business.
Whatever you’re selling – be it cakes, cookies, kuehs, bread, or other desserts – they have got to have a “wow” factor that pulls people back to you, over and over again. If you want to build a genuinely sizeable customer base, then it’s not enough for your baked products to be merely “good”. There are so many other bakers competing for a limited set of mouths to feed – if you want to stand out, your products have got to taste exceptional!
Your baked goods don’t necessarily need to use outlandish ingredients or have unique recipes that no one else is using. They need to taste good. If you can make the best chocolate chip cookies in Singapore, people will come to you. Likewise, if you sell the best Nyonya kuehs. Practice your craft repeatedly until you can produce something that you know would really wow anyone who tastes your food.
Another point that home bakers tend to overlook is the capacity to produce at scale. Now, we’re not talking about the scale of a traditional baker or a central kitchen, but many first-time home bakers can become overwhelmed when orders start pouring in. Most cooking enthusiasts can easily handle baking a few artisanal cakes a couple of times a week. However, if your business starts taking off, you’re going to need the skill and operational discipline to produce much higher quantities of food, often under tighter time constraints.
#2. Purchase a comprehensive set of high-quality equipment
If you want to produce consistently good products, you’ve got to have reliable and well-made equipment. You don’t need to splurge on anything expensive, but you do need to make some level of investment into the tools of the trade. Here’s a list of home baking equipment you’ll need to produce delicious treats successfully:
a. Oven: A good oven that can reach temperatures of at least 200C (390F). You can get a standing range like this one below from Mayer for only $88:
#3. Do market research on competing home bakers
This is a step that first-time home bakers tend to ignore. Do you know how much you should be selling your baked goods for? It’s not enough to add up your ingredient and delivery costs, then slap a 10-20% margin on top of that. Consumers in Singapore tend to be price-sensitive, and if your prices don’t represent good value, you’ll have a hard time winning first-time customers, let alone repeat business.
Search social media channels to find home bakers who sell products that are similar to yours. If you’re selling traditional Malay kuehs, find other bakers selling kuehs. If prices aren’t advertised, contact the seller. Compile the prices from a variety of competitors, and then compare them to yours. If your fees are higher than average, then your product needs to be better than average correspondingly. Know where you stand in the market.
#4. Market your baked goods on social media
Because you can’t buy paid advertisements, social media will be your primary mode of marketing. Platforms like Instagram, Facebook, and Pinterest are potent tools for consumers to know your brand and your products. Unlike other businesses, you don’t have to spend money on paid ads to get the word about your business.
#5. Protect your home baking business against food poisoning liability
If you want to start a home baking business, make sure you have public liability insurance with a food poisoning extension to protect your business from liability if your customers fall sick after eating your food.
Provide is the best place to get home bakers insurance. Our digital model creates lower overheads, so we pass every dollar saved back to you. Save up to 25% on your premiums now!